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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website's effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website's effectiveness.