Daniel Deneffe, Herman Vantrappen

Fad-Free Strategy

Rigorous Methods to Help Executives Make Strategic Choices Confidently

• Gebundenes Buch

Produktbeschreibung

Providing a ground-breaking approach to making better business strategy decisions this is a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from todayâ s hero companies.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 320
• Erscheinungstermin: 23. September 2019
• Englisch
• Abmessung: 241mm x 161mm x 25mm
• Gewicht: 634g
• ISBN-13: 9780367243562
• ISBN-10: 0367243563
• Artikelnr.: 57816252

Autorenporträt

Daniel Deneffe is the Managing Director of Deneffe Consulting and a former Partner at Arthur D. Little. He is also a Professor of Strategy and Managerial Economics at Hult International Business School and teaches Business Strategy in the Real World at Harvard University's Division of Continuing Education. Herman Vantrappen is the Managing Director of Akordeon, a strategic advisory firm. A former partner at Arthur D. Little, he has published numerous articles in a variety of journals, including Long Range Planning, MIT Sloan Management Review, Strategy & Leadership and Harvard Business Review.

Inhaltsangabe

List of figures
List of tables
List of boxes
Acknowledgments
About the authors
PART ONE: FROM GRAND STRATEGY TO OPERATIONAL STRATEGY
Chapter 1: The promises of a categorically different book on real-world business strategy
Promise #1: A practical action-oriented approach
based upon doing rather than observing
Promise #2: A generalizable rather than an anecdotal hero-based approach
Promise #3: A totally customerS-centric approach
Promise #4: An evidence-based realistic managerial economics approach
Promise #5: A focus on common principles rather than common truths
Promise #6: A totally open and transparent posture
Structure of the book
Notes
Chapter 2: Grand Strategy as a lead-in to Operational Strategy
The meaning of Grand Strategy
Grand Strategy and Operational Strategy as an end-to-end process
Good practice for the Grand Strategy design process
The merits of Grand Strategy
The payroll services case example
Conclusions
Notes
Chapter 3: The foundations of Operational Strategy
Types of Grand Strategy outcomes to be tested in Operational Strategy
Behavioral assumptions when testing Grand Strategy outcomes
The core concepts of willingness-to-pay and willingness-to-buy
The industrial pump case example
Conclusions
Notes
PART TWO: APPLICATIONS OF OPERATIONAL STRATEGY
Chapter 4: Operationalizing a new market entry strategy
Step 1. Define objectives sensibly and constraints exhaustively
Step 2. Estimate the size of the potential market
Step 3. Estimate the size of the accessible market
Step 4. Define the strategic positioning options
Step 5. Estimate the impact of the options on individual customer choices
Step 6. Derive the impact of the options on aggregate customer choices
Step 7. Derive the impact of competitor responses
Step 8. Select the option with the highest impact on company objectives
Conclusions
Notes
Chapter 5: Operationalizing a defense strategy against a new entrant
The limits of the traditional defense strategy logic
A defense strategy framework based on behavioral logic
The telecommunications case as an example of a "differentiation" defense strategy
The cement case as an example of a "fighting brand" defense strategy
Conclusions
Notes
Chapter 6: Operationalizing a strategy when having zero competitive advantage
Cost cutting and value pricing
A framework for margin improvement in B2B markets
A framework for margin improvement in B2C markets
Conclusions
Notes
Chapter 7: The real-world way forward
No walk-in-the-park
Ideology is of little practical use
Rethink market segments
The end of the average
It's all in the product
Deal value is the single most important notion
Operational Strategy and Grand Strategy go hand-in-hand
Notes
Index