Gaurav Sood

Broschiertes Buch

Fake News

Spot It, Stop It

Beschreibung

This book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand's image and equity.

Autor

Gaurav Sood is a brand evangelist, researcher, educator, speaker, columnist and author with more than two decades of practice in creating strong brands. He has been an integral part of developing, and managing marketing and integrated marketing communication campaigns for global brands in India, Germany and the US. He has also carved out a niche for himself as a brand strategist and pioneer in the domain of brand research.

Produktdetails

• Verlag: Penguin Random House India Pvt. Ltd
• Seitenzahl: 296
• Erscheinungstermin: 30. März 2023
• Englisch
• Abmessung: 201mm x 124mm x 20mm
• Gewicht: 277g
• ISBN-13: 9780143461319
• ISBN-10: 0143461311
• Artikelnr.: 69673485