This book is the first systematic study on the historiography of the family planning communication process in India. It traces the history of the development of a highly technical health communication process.
It discusses how the discourse on India's population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population 'explosion' in India. Also, it critically discusses the role of the Ford Foundation's leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an 'ideal' Indian woman and an 'ideal' Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country.
The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.
It discusses how the discourse on India's population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population 'explosion' in India. Also, it critically discusses the role of the Ford Foundation's leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an 'ideal' Indian woman and an 'ideal' Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country.
The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.
'Shashwati Goswami's book fills two important lacunae in existing scholarship. First, it provides a long-needed critical evaluation of communication policies undertaken in India's family planning programme from the 1950s to the present. Secondly, and related, she demonstrates the formative influence of the family planning programme on media growth in India more broadly'
Arvind Rajagopal, Professor of Media, Culture, and Communication, Steinhardt School of Culture,
Education, and Human Development, NYU, USA
Arvind Rajagopal, Professor of Media, Culture, and Communication, Steinhardt School of Culture,
Education, and Human Development, NYU, USA