Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.
Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.
Inhaltsangabe
List of Illustrations Preface List of Abbreviations Introduction 1. Indigenizing Consumption: Culture Wars 2. Indigenizing Labor: Cultural Imperialism 3. Spatial Indigenization: Heterotopia 4. Indigenous Competitor: Ocean Park Epilogue Postscript Acknowledgments Notes References Index List of Illustrations vii Preface ix Abbreviations xv Introduction 1 1. Indigenizing Consumption: Culture Wars 25 2. Labor Indigenization: Cultural Imperialist Attitudes 55 3. Spatial Indigenization: Creating a Heterotopia 73 4. An Indigenous Competitor: Ocean Park 99 Epilogue 115 Postscript: Fairytale Endings 120 Acknowledgments 125 Notes 129 References 131 Index 000
List of Illustrations Preface List of Abbreviations Introduction 1. Indigenizing Consumption: Culture Wars 2. Indigenizing Labor: Cultural Imperialism 3. Spatial Indigenization: Heterotopia 4. Indigenous Competitor: Ocean Park Epilogue Postscript Acknowledgments Notes References Index List of Illustrations vii Preface ix Abbreviations xv Introduction 1 1. Indigenizing Consumption: Culture Wars 25 2. Labor Indigenization: Cultural Imperialist Attitudes 55 3. Spatial Indigenization: Creating a Heterotopia 73 4. An Indigenous Competitor: Ocean Park 99 Epilogue 115 Postscript: Fairytale Endings 120 Acknowledgments 125 Notes 129 References 131 Index 000
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