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Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.

Produktbeschreibung
Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.
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Autorenporträt
JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and  American Chinese Restaurants: Society, Culture, and Consumption.