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Featuring UPDATED RESEARCH, STATISTICS, EXAMPLES, OPENING CHAPTER, and RESOURCES, the Second Edition of FANtastic Marketing is better than ever! If you are looking for explosive business growth this year, look no further than FANtastic Marketing! In this book, you will learn a simple strategy to drive more awareness, interest, leads, and sales to your business. The simple secret is this...use your marketing to demonstrate you are a superfan of your fans! What?! Yep, you read that right. Show your fans through your marketing and sales messages that you are a superfan of your fans and watch your business EXPLODE with new business! FANtastic Marketing is NOT a customer experience book. It is a marketing book that blends customer experience into marketing messages. You will learn the yin and the yang of marketing and customer experience. The two disciplines are truly two sides of the same coin that cannot exist without each other. Digital Marketing Topics Covered: * Digital Marketing * Website Design, UX, & Content * Search Engine Optimization * Social Media Marketing * Content Marketing * Online Reviews * Google Analytics * Customer Journey * Inbound Lead Generation FANtastic Marketing blazes a trail through the competitive world of digital marketing, showing you EXACTLY how to use websites, social media, apps, and all the internet has to offer to their full potential. With a fast-paced, engaging, conversational style, Meredith reveals how to make your fans feel appreciated from start to finish, earning their business and loyalty. Chapters are PACKED with practical directions and exercises to keep the reader engaged and enhance application. You will come away armed with the confidence that you can win big in the world of digital marketing! "Once your fans become engaged, loyal, and utterly rabid about your brand, they start doing the sales and marketing for you." Meredith Oliver, FANtastic Marketing