Alison Lowe

Fashion Brand Management

Plan, Scale and Market a Successful Fashion Business

• Gebundenes Buch

Produktbeschreibung

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 320
• Erscheinungstermin: 28. Februar 2023
• Englisch
• Abmessung: 244mm x 170mm x 25mm
• Gewicht: 712g
• ISBN-13: 9781398609020
• ISBN-10: 1398609021
• Artikelnr.: 63935460

Autorenporträt

Alison Lowe

Inhaltsangabe

Chapter
01: Putting the customer first; Chapter
02: Competitive advantage; Chapter
03: Purpose, planet, people; Chapter
04: Business foundations for fashion brands; Chapter
05: Product design and development; Chapter
06: Supply chain management; Chapter
07: Brand storytelling and management; Chapter
08: Innovation and technology; Chapter
09: Driving sales; Chapter
10: Marketing and promotion; Chapter
11: Finance; Chapter
12: Future entrepreneurial advantage for fashion brands; Chapter
13: Glossary;