Alison Lowe

Fashion Brand Management

Plan, Scale and Market a Successful Fashion Business

• Broschiertes Buch

Produktbeschreibung

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 320
• Erscheinungstermin: 3. Februar 2023
• Englisch
• Abmessung: 170mm x 240mm x 20mm
• Gewicht: 550g
• ISBN-13: 9781398609006
• ISBN-10: 1398609005
• Artikelnr.: 63936373

Autorenporträt

Alison Lowe

Inhaltsangabe

Chapter
01: Putting the customer first; Chapter
02: Competitive advantage; Chapter
03: Purpose, planet, people; Chapter
04: Business foundations for fashion brands; Chapter
05: Product design and development; Chapter
06: Supply chain management; Chapter
07: Brand storytelling and management; Chapter
08: Innovation and technology; Chapter
09: Driving sales; Chapter
10: Marketing and promotion; Chapter
11: Finance; Chapter
12: Future entrepreneurial advantage for fashion brands; Chapter
13: Glossary;