Charlene Gallery, Jo Conlon

Fashion Business and Digital Transformation

Technology and Innovation across the Fashion Industry

• Gebundenes Buch

Produktbeschreibung

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 308
• Erscheinungstermin: 28. Juni 2024
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 777g
• ISBN-13: 9781032428505
• ISBN-10: 1032428503
• Artikelnr.: 70525143

Autorenporträt

Charlene Gallery is a Reader at the University of Manchester, UK. Jo Conlon is a Senior Lecturer at the University of Manchester, UK.

Inhaltsangabe

Part I: Strategic Digital Transformation in the Fashion Industry Chapter
1.1 Introduction to Digital Transformation in the Fashion Industry Chapter
1.2 Digital Transformation Strategies: Unlocking Change in Fashion Part II:
Digital Product Development, Manufacturing and Innovation in the Fashion
Industry Chapter 2.1 Material Digitalisation for Digital Product Creation
Chapter 2.2 The Shift to Digital in Fashion Product Development Chapter 2.3
Process Innovation in Fashion Manufacturing Chapter 2.4 Merchandising
Innovation: Digitalising the supply chain and ethical sourcing Part III:
Fashion Retail and the Digital Customer Experience Chapter 3.1: Marketing
to the Hyper-Connected Consumer Chapter 3.2: Retail Innovation: The Future
of the Physical Store Chapter 3.3: Retail Innovation 2: The Future of
Online Selling Part IV: Future Skills Development in the Digital Age
Chapter 4.1: Digital Skills in Fashion