Clare McTurk, Dimitri Koumbis

Fashion Buying

From Trend Forecasting to Shop Floor

• Broschiertes Buch

Produktbeschreibung

What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You'll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. The book concludes by looking to future trends, including sustainability, social media and AI, fashion technology and digital fashion. Bringing together the authors' more than 40 years' combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.

Produktdetails

• Verlag: Bloomsbury Academic
• 3rd edition
• Seitenzahl: 176
• Erscheinungstermin: 6. Februar 2025
• Englisch
• Abmessung: 230mm x 160mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781350280571
• ISBN-10: 1350280577
• Artikelnr.: 70617429

Autorenporträt

Clare McTurk and Dimitri Koumbis

Inhaltsangabe

Introduction Chapter Summary 1. The Fashion Buyer Fashion Retail
Environments The Buyer's Relationship with the Retail Environment Types of
Retail Stores National Brands Vs Private Labels What Is the Fashion Buyer?
Buying Teams and Their Working Environment Fashion Buying Approaches and
the Consumer Fashion Cycles Product-Specific Purchasing - Classifications
Case Study: The Global Buying Director Interview: Andrew Searson, Adidas
Chapter 1 Summary Discussion Points/Exercises 2. Sources of Buying
Inspiration Buyers and Market Intelligence Market Research Focus On the
Customer Trend Forecasting Buying Markets and International Trade Fairs
Competition Shopping Case Study: Seek Berlin at Berlin Fashion Week
Interview: Damien Winpenny Sales Manager - Seek Chapter 2 Summary and Extra
Reading Discussion Points/Exercises 3. Suppliers, Sourcing, Communication
and Range Planning The Relationship Between, Designer, Buyer and Quality
Assurance. What Is A Supply Chain? The Buyers Role in the Supply Chain The
Buyer - Supplier Relationship Sourcing Suppliers Managing the Supply Base
Monitoring Supplier Performance Sourcing Issues Global Sourcing Developing
Product Categories and Selecting Lines Fabric Selection Fashion Lead-Times,
Critical Path and the Fashion Cycle Fashion Buyers and Fabric Sourcing
Selecting and Buying Garments Case Study: The Designer and Buyer
Perspective Interview: Stephen Park and Stephanie Stumbaugh Chapter 3
Summary and Extra Reading Discussion Points/Exercises 4. Range and
Merchandise Planning What Is Merchandise Planning? Buyer and Merchandiser
Relationship Buyer Instinct Vs Planning Buyer Success and Key Performance
Indicators (KPIs) Merchandise Planning Processes Merchandise Pricing and
Markdowns Risk, Range Planning, Width, and Depth Getting the Range Balance
Right Selecting and Grading the Store Ranges Product Sampling and Final
Range Preparation Case Study: WhichPLM Interview: Mark Harrop Chapter 4
Summary and Extra Reading Discussion Points/Exercises 5. Trends in Fashion
Buying Consumer Connection and Promotional Activities Branding, Advertising
and Marketing Social Media and the AI Influencer Visual Merchandising
Showtelling and Pop-Up Fashion Technology and the Digital Fashion Landscape
Corporate Social Responsibility (CSR) Vs Environmental Social Governance
(ESG) Fashion Circularity Intellectual Property Rights Case Study: CLO
Virtual Fashion Inc. Interview: Simon JH Kim - Global CEO Chapter 5 Summary
and Extra Reading Discussion Points/Exercises Conclusion Glossary Industry
Resources Index Acknowledgments and Picture Credits