Rosemary Varley (UK University of the Arts London), Ana Roncha (UK University of the Arts London), Natascha Radclyffe-Thomas (Glasgow Caledonian Univ Editor-in-Chief

Fashion Management

A Strategic Approach

• Broschiertes Buch

Produktbeschreibung

This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• 2 ed
• Seitenzahl: 448
• Erscheinungstermin: 6. Februar 2025
• Englisch
• Abmessung: 246mm x 189mm x 25mm
• Gewicht: 880g
• ISBN-13: 9781350340565
• ISBN-10: 1350340561
• Artikelnr.: 70274133

Autorenporträt

Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.

Inhaltsangabe

Forward
Preface
Chapter 1: Introducing a Strategic Approach to Fashion Management
Chapter 2: Strategic Planning and Implementation
Chapter 3: International Fashion Management
Chapter 4: Fashion Marketing
Chapter 5: Fashion Brand Management
Chapter 6: Fashion Marketing Communications
Chapter 7: Managing Fashion Customers
Chapter 8: Fashion Merchandise Management
Chapter 9: Fashion Supply Chain Management
Chapter 10: Managing Routes to Fashion Markets
Chapter 11: Managing Fashion Retail Space and Place
Chapter 12: Managing Fashion Responsibly
Chapter 13: Financial Management in Fashion
Chapter 14: Managing Risk in Fashion
Chapter 15: Fashion Law
Chapter 16: Fashion Futures
Index