Olga Mitterfellner (University of Westminster)

Broschiertes Buch

Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry

Beschreibung

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Autor

Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.

Produktdetails

• Mastering Fashion Management
• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 324
• Erscheinungstermin: 11. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 574g
• ISBN-13: 9781032582320
• ISBN-10: 1032582324
• Artikelnr.: 70770447