Fashion Marketing

an anthology of viewpoints and perspectives
Herausgeber: Midgley, David; Hayhurst, Roy; Christopher, Martin; Wills, Gordon

• Gebundenes Buch

Produktbeschreibung

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 500
• Erscheinungstermin: 1. März 2024
• Englisch
• Abmessung: 246mm x 174mm
• Gewicht: 1090g
• ISBN-13: 9781032730363
• ISBN-10: 1032730366
• Artikelnr.: 69483506

Autorenporträt

Edited by Gordon Wills, David Midgley, Martin Christopher and Roy Hayhurst

Inhaltsangabe

Introduction 1. The Styling and Transmission of Fashions Historically
Considered 2. The Evils of 'Fashion' 3. Three Centuries of Women's Dress
Fashions 4. Recurring Cycles of Fashion 5. The Fate of Fashion Cycles in
our Modern Society 6. Fashion, Sumptuary Laws and Business 7. The Limits of
Fashion Control 8. Consumer Fashion 9. Fashion 10. Character and Direction
of Fashion Movements 11. A Note on the Trickle Effect 12. A Rebuttal to the
'Trickle Down' Theory 13. The Forces of Fashion 14. Fashion Leaders 15. The
Diffusion of Fashion 16. The Dynamics of Innovation 17. 'Le Bleu est a la
Mode Cette Annee' 18. Fashion 19. What Makes Fashion? 20. Fashion in
Women's Clothes and the American Social System 21. Cars and Clothing 22.
Taste and Fashion since the French Revolution 23. The Natural History of
Fads 24. Themes in Cosmetics and Grooming 25. Fashion in Christian Names
26. The Seamless Stocking Saga 27. Fashion Theory and Product Design 28.
How Predictable are Fashion and other Product Life Cycles? 29. The Identity
of Women's Clothing Fashion Opinion Leaders 30. Colour Trends and Consumer
Preference 31. Product Strategy and Management in British Textile
Industries