Broschiertes Buch

Fashion Trends and Forecasting

The Fashion Futurists' Toolkit

Herausgeber: Hemingray, Caroline; Westland, Stephen; Hur, Eunsuk

Beschreibung

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Autor

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster. Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK. Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Produktdetails

• Mastering Fashion Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 256
• Erscheinungstermin: 17. März 2025
• Englisch
• Abmessung: 173mm x 246mm x 19mm
• Gewicht: 482g
• ISBN-13: 9781032541860
• ISBN-10: 1032541865
• Artikelnr.: 71774692