Fashion Trends and Forecasting

The Fashion Futurists' Toolkit
Herausgeber: Hemingray, Caroline; Westland, Stephen; Hur, Eunsuk

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Fashion Trends and Forecasting

The Fashion Futurists' Toolkit
Herausgeber: Hemingray, Caroline; Westland, Stephen; Hur, Eunsuk

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Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

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Produktbeschreibung

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

Produktdetails
Verlag: Taylor & Francis Ltd
Seitenzahl: 258
Erscheinungstermin: 17. März 2025
Englisch
Abmessung: 246mm x 174mm
ISBN-13: 9781032541846
ISBN-10: 1032541849
Artikelnr.: 71775057

Herstellerkennzeichnung
Produktsicherheitsverantwortliche/r
Europaallee 1
36244 Bad Hersfeld
gpsr@libri.de

Produktdetails

Verlag: Taylor & Francis Ltd
Seitenzahl: 258
Erscheinungstermin: 17. März 2025
Englisch
Abmessung: 246mm x 174mm
ISBN-13: 9781032541846
ISBN-10: 1032541849
Artikelnr.: 71775057

Herstellerkennzeichnung
Produktsicherheitsverantwortliche/r
Europaallee 1
36244 Bad Hersfeld
gpsr@libri.de

Autorenporträt

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster. Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK. Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Inhaltsangabe

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions
1. Fashion futurists' toolkit: Introduction to trend research and the role
of trend forecasting 2. Revealing the sociocultural approach used by trend
forecasting agencies in Paris: An anthropological study 3. Macro
environment analysis and fashion lifestyle trends 4. Forecasting
sustainable fashion futures: Backcasting and scenario planning strategies
Part 2: Micro trends - Forecasting colour, textiles and fashion design 5.
Collaborative fashion forecasting: Integrating demand and supply chain
forecasting into the fashion industry 6. Colour forecasting: A data-driven
approach to identifying "colour futures" 7. Trends in yarns, fabrics and
materials 8. Fashion designers' tools for forecasting trends Part 3:
Fashion trend forecasting - The future 9. Trend forecasting in virtual
worlds 10. The future of fashion forecasting 11. Forecasting industry
practices: Fashion futurists' careers

Inhaltsangabe