Fashion Wholesaling - Tucker, Linda B. (California Polytechnic University, Pomona, USA)
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Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.

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Produktbeschreibung
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path. Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
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Autorenporträt
Dr. Linda B. Tucker has over 40 years' experience in fashion design, retailing, wholesale apparel selling, sales force management, and business consulting. After 13 years as a full-time lecturer in the Apparel Merchandising & Management Department at Cal Poly Pomona, she retired as Lecturer Emerita, and continues to teach Apparel Wholesale Operations.