Ty Matejowsky

Fast Food Globalization in the Provincial Philippines

• Gebundenes Buch

Produktbeschreibung

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 174
• Erscheinungstermin: 27. Dezember 2017
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 414g
• ISBN-13: 9780739139882
• ISBN-10: 0739139886
• Artikelnr.: 49557764

Autorenporträt

Ty Matejowsky is associate professor in the Department of Anthropology at the University of Central Florida.

Inhaltsangabe

Chapter 1: Fast Food as Global Metaphor: Sociocultural Perspectives on Fast
Food Globalization 1970s-2010s Chapter 2: Of Burgers and Bees: Corporate
Fast Food in the Philippines 1980s-2010s Chapter 3: A Tale of Two Local
Fast Food Scenes: Corporate Fast Food in Dagupan City, Pangasinan and San
Fernando City, La Union 1980s-2010s Chapter 4: The Young and the Hungry:
Fast Food and Children 2000s-2010s Chapter 5: Jollibesity? Intersections of
Fast Food, Health, Nutrition, and Obesity 2000s-2010s