Barbara Orser, Catherine Elliott

Feminine Capital

Unlocking the Power of Women Entrepreneurs

• Broschiertes Buch

Produktbeschreibung

Barbara Orser is Vice Dean (Career Development) of the University of Ottawa's Telfer School of Management. She is Founding Chair of the Canadian Taskforce for Women's Business Growth and has been named one of the 100 Most Power Women in Canada.Catherine Elliott is Assistant Professor at the University of Ottawa's Telfer School of Management, where she teaches Organizational Behavior and Human Resources Management.

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Produktdetails

• Verlag: Stanford University Press
• Seitenzahl: 240
• Erscheinungstermin: 25. März 2015
• Englisch
• Abmessung: 254mm x 174mm x 20mm
• Gewicht: 474g
• ISBN-13: 9780804783798
• ISBN-10: 0804783799
• Artikelnr.: 41750430

Autorenporträt

Barbara Orser is Vice Dean (Career Development) of the University of Ottawa's Telfer School of Management. She is Founding Chair of the Canadian Taskforce for Women's Business Growth and has been named one of the Women Executive Network's 100 Most Power Women in Canada. Catherine Elliott is Assistant Professor at the University of Ottawa's Telfer School of Management, where she teaches Organizational Behavior and Human Resources Management.

Inhaltsangabe

Contents and Abstracts
Introduction
chapter abstract
The Introduction sets the stage for the book. Feminine capital is defined
and positioned within the broader landscape of women's entrepreneurship.
The reader is taken on a brief journey to Wolfville, Nova Scotia, a small
town in Atlantic Canada, to meet seven feminist entrepreneurs, the women of
Wolfville who served as the unexpected source of motivation for this book.
All had founded business or social ventures; all spoke about the need for
social change. Their commitment to equity through enterprise was inspiring.
The chapter then moves forward by outlining the framework of the book,
providing a preview of the chapters ahead. It concludes with additional
observations by the authors that led to the writing of this book.
1Reframing entrepreneurship
chapter abstract
Chapter 1 debunks misperceptions about female entrepreneurs and explains
how expert thinking has contributed to the invisibility of feminine
capital. The pervasive nature of stereotypes is discussed and how these
unconscious biases help to explain why females are less likely than males
to consider venture creation as a career option. The chapter opens with the
introduction of five women whose stories are followed throughout the book.
After becoming acquainted with these entrepreneurial heroines, readers step
back in time to understand how early stereotypes continue to influence the
ways in which entrepreneurs are portrayed by academics and the media.
Different theoretical perspectives are briefly introduced: neo-classical
economics, feminist criticism, liberal, social and entrepreneurial
feminism.
2Intention, success and identity
chapter abstract
Chapter 2 gets to the heart of feminine capital by exploring how being
female can influence entrepreneurial identity, a building block for
enterprise creation. The entrepreneurial identity gap is exposed and
discussed. The Entrepreneurial Identity Framework illustrates how identity,
success and intention interact as individuals weigh the trade-offs
associated with venture creation. This information helps business owners
map out how perceptions of success and intention are reflected in their
entrepreneurial identity.
3Getting to go
chapter abstract
Chapter 3 describes pathways to venture creation and how women
entrepreneurs are 'getting to go.' Motivated by the desire for
change-themselves, families and others-women are launching enterprises that
align personal values with market opportunities. Readers are presented with
four theoretical models: planned strategy, effectuation, family
embeddedness and organizational creation. These are illustrated through
inspirational stories. The chapter content is then summarized through a
gendered matrix of venture creation. Exemplars for each quadrant are
provided and this helps to merge theory with practice.
4Enterprise growth
chapter abstract
Chapter 4 explores why some enterprises grow and others do not. Four
research-based explanations are presented. Strategies that align founders'
expectations with performance are described. A key asset of many successful
enterprises is the business model. Innovative business models that fuel
enterprise growth are illustrated through three case studies. Many of the
enterprises that women start are radically different from traditional,
profit-focused ventures. This information can help to broaden the reader's
vision of venture creation and guide investment decisions. Learning aids
provide tips on defining a suitable growth strategy that fits the reader's
business objectives and values.
5Social capital
chapter abstract
Chapter 5 explores the gendered nature of social relationships-the who,
what and why of social capital. Readers are introduced to a framework of
social capital, centered around the foundational element of trust.
Scenarios, reflections and learning aids provide practical advice on
building trust and value-added relationships. Research-based insights are
provided about the gendered nature and configuration of social networks.
Readers are prompted to think about the characteristics of their own social
networks so that they can manage their social capital in a strategic way.
Different sources of social capital are introduced, including advisory
boards, industry and professional associations, informal networks, mentors
and friends and family. Special attention is devoted to mentors, because
mentoring is a highly effective source of entrepreneurial know-how. Best
practices in developing healthy mentoring/protégé relationships are
discussed.
6Money matters
chapter abstract
Chapter 6 presents a snapshot of the sources of capital available to
aspiring entrepreneurs and how being female is associated with preferences
for sources of capital and with success at obtaining financing. Innovative
small firm financing strategies are discussed. Four popular myths about
money matters are debunked. Diagnostics are then provided to assist readers
in assessing their fiscal literacy. Upon completion, readers can match
their entrepreneurial intentions with the appropriate types of financial
capital. Strategies to increase women entrepreneurs' access to capital are
then presented.
7Power in policy
chapter abstract
Chapter 7 describes why it is important for business owners to engage in
policymaking and how policies can be used to better support women's
entrepreneurship. Scenarios illustrate the implications of gender bias in
entrepreneurship policy and programming. These challenges lead to a
discussion about gender-based interventions including the relative merits
and limitations of mainstream and female-focused small business
programming.
8Never underestimate the underestimated woman
chapter abstract
Chapter 8 summarizes the key themes of the book by revisiting feminine
capital and entrepreneurial feminism-the foundational concepts advanced in
the book-to explain how women's entrepreneurship is changing the ways we
think about wealth and power. The paths and outcomes of venture creation
are rarely predictable. This is exemplified by the entrepreneurial heroines
who are re-introduced in the chapter. Each has sought different goals,
faced different challenges, employed different strategies and realized
different outcomes. The book closes with a broader discussion about
strategies to propel women's entrepreneurship forward.