This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida.
Inhaltsangabe
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women's Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women's Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14: "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising Cara Okopny
Part I: HISTORICIZE THIS! Chapter 1: An Introduction to Some Big Ideas for Critical Feminist Advertising Studies Kim Golombisky Chapter 2: From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising Patricia G. Davis Chapter 3: Black Women's Hair Politics in Advertising Natalie A. Mitchell and Angelica Morris4 Chapter 4: Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising Roseann M. Mandziuk Part II: ADVERTISING BODY POLITICS Chapter 5: Lesbian Consumers and the Myth of an LGBT Consumer Market Gillian W. Oakenfull Chapter 6: Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective Ella Houston Chapter 7: Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked Kim Golombisky Chapter 8: Corporeal Commodification: Chinese Women's Bodies as Advertisements Carol M. Liebler, Li Chen, and Anqi Peng Part III: MEDIA REPS Chapter 9: Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 Janie Marie Collins Chapter 10: The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? Grace Diabah Chapter 11: Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising Jennifer Ford Stamps and Kim Golombisky Chapter 12: Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News Angela T. Ragusa Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT Chapter 13: We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising Whitney Peoples Chapter 14: "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand Dunja Antunovic and Michelle Rodino-Colocino Chapter 15: The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising Cara Okopny
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