Feminists, Feminisms, and Advertising

Some Restrictions Apply
Herausgeber: Golombisky, Kim; Kreshel, Peggy J.

• Gebundenes Buch

Produktbeschreibung

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 410
• Erscheinungstermin: 16. Oktober 2017
• Englisch
• Abmessung: 235mm x 157mm x 29mm
• Gewicht: 814g
• ISBN-13: 9781498528269
• ISBN-10: 1498528260
• Artikelnr.: 48893855

Autorenporträt

Edited by Kim Golombisky and Peggy J. Kreshel - Contributions by Jillian M. Báez; Carolyn Bronstein; Catherine A. Coleman; Juliet Dee; Jean M. Grow; Xiaoqi Han; Leandra Hinojosa Hernández; Joanna L. Jenkins; Jacqueline Lambiase; Karen L. Mallia; Dara Pers

Inhaltsangabe

Acknowledgments Part 1: Histories of Feminists, Feminisms, and Advertising
Chapter 1: Introductory Remarks on the Advertising Business and a Community
of Feminist Scholars Making Advertising Their Business Peggy Kreshel
Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes
Motivate Transgenerational Feminist Critique Jacqueline Lambiase, Carolyn
Bronstein, and Catherine A. Coleman Chapter 3: The Entangled Politics of
Feminists, Feminism, Advertising, and Beauty: A Historical Perspective Dara
Persis Murray Chapter 4: "Don't You Love Being a Woman?" Advertising,
Empowerment, and the Women's Movement Ann Marie Nicolosi Part 2: Encoding:
Feminist Critiques of Advertising Professionals and Practices Chapter 5:
Black Women and Advertising Ethics: A Womanist Perspective Joanna L.
Jenkins Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers'
Defenses of Images of Violence against Women in Their Ads, 1979-1989 Juliet
Dee Chapter 7: Exceptional Exemplars: Practitioners' Perspectives on Ads
that Communicate Effectively with Women and Men Kasey Windels Chapter 8:
The Creative Career Dilemma: No Wonder Ad Women Are Mad Women Karen L.
Mallia Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish
Advertising Creative Departments Jean M. Grow Part 3: Decoding: Feminist
Analyses of Intersectional Advertising Audiences Chapter 10: Engaging in
Consumer Citizenship: Latina Audiences and Advertising in Women's Ethnic
Magazines Jillian M. Báez Chapter 11: "You Get a Very Conflicting View":
Postfeminism, Contradiction, and Women of Color's Responses to
Representations of Women in Advertisements Leandra H. Hernández Chapter 12:
Social Exclusion and Gay Consumers' Boycott and Buycott Decisions Wanhsiu
Sunny Tsai and Xiaoqi Han Part 4: Professional Development: Historiography
and Biography Chapter 13: The Curious Story of Home Economics' Contribution
to Women's Careers in Advertising, 1940s to 1960s Kimberly Wilmot Voss
Chapter 14: A Woman's Place: Career Success and Early Twentieth Century
Women's Advertising Clubs Jeanie E. Wills Chapter 15: Closing Arguments: A
Feminist Education for Advertising Students Kim Golombisky About the
Editors and Contributors