This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Kim Golombisky is associate professor and graduate director in the Department of Women's and Gender Studies at the University of South Florida. Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women's Studies at the University of Georgia.
Inhaltsangabe
Acknowledgments Part 1: Histories of Feminists, Feminisms, and Advertising Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business Peggy Kreshel Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective Dara Persis Murray Chapter 4: "Don't You Love Being a Woman?" Advertising, Empowerment, and the Women's Movement Ann Marie Nicolosi Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective Joanna L. Jenkins Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers' Defenses of Images of Violence against Women in Their Ads, 1979-1989 Juliet Dee Chapter 7: Exceptional Exemplars: Practitioners' Perspectives on Ads that Communicate Effectively with Women and Men Kasey Windels Chapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad Women Karen L. Mallia Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments Jean M. Grow Part 3: Decoding: Feminist Analyses of Intersectional Advertising Audiences Chapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women's Ethnic Magazines Jillian M. Báez Chapter 11: "You Get a Very Conflicting View": Postfeminism, Contradiction, and Women of Color's Responses to Representations of Women in Advertisements Leandra H. Hernández Chapter 12: Social Exclusion and Gay Consumers' Boycott and Buycott Decisions Wanhsiu Sunny Tsai and Xiaoqi Han Part 4: Professional Development: Historiography and Biography Chapter 13: The Curious Story of Home Economics' Contribution to Women's Careers in Advertising, 1940s to 1960s Kimberly Wilmot Voss Chapter 14: A Woman's Place: Career Success and Early Twentieth Century Women's Advertising Clubs Jeanie E. Wills Chapter 15: Closing Arguments: A Feminist Education for Advertising Students Kim Golombisky About the Editors and Contributors
Acknowledgments Part 1: Histories of Feminists, Feminisms, and Advertising Chapter 1: Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising Their Business Peggy Kreshel Chapter 2: Women versus Brands: Sexist Advertising and Gender Stereotypes Motivate Transgenerational Feminist Critique Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman Chapter 3: The Entangled Politics of Feminists, Feminism, Advertising, and Beauty: A Historical Perspective Dara Persis Murray Chapter 4: "Don't You Love Being a Woman?" Advertising, Empowerment, and the Women's Movement Ann Marie Nicolosi Part 2: Encoding: Feminist Critiques of Advertising Professionals and Practices Chapter 5: Black Women and Advertising Ethics: A Womanist Perspective Joanna L. Jenkins Chapter 6: "What's Wrong, You Can't Take a Joke?" Advertisers' Defenses of Images of Violence against Women in Their Ads, 1979-1989 Juliet Dee Chapter 7: Exceptional Exemplars: Practitioners' Perspectives on Ads that Communicate Effectively with Women and Men Kasey Windels Chapter 8: The Creative Career Dilemma: No Wonder Ad Women Are Mad Women Karen L. Mallia Chapter 9: Exporting Gender Bias: Anglo-American Echoes in Swedish Advertising Creative Departments Jean M. Grow Part 3: Decoding: Feminist Analyses of Intersectional Advertising Audiences Chapter 10: Engaging in Consumer Citizenship: Latina Audiences and Advertising in Women's Ethnic Magazines Jillian M. Báez Chapter 11: "You Get a Very Conflicting View": Postfeminism, Contradiction, and Women of Color's Responses to Representations of Women in Advertisements Leandra H. Hernández Chapter 12: Social Exclusion and Gay Consumers' Boycott and Buycott Decisions Wanhsiu Sunny Tsai and Xiaoqi Han Part 4: Professional Development: Historiography and Biography Chapter 13: The Curious Story of Home Economics' Contribution to Women's Careers in Advertising, 1940s to 1960s Kimberly Wilmot Voss Chapter 14: A Woman's Place: Career Success and Early Twentieth Century Women's Advertising Clubs Jeanie E. Wills Chapter 15: Closing Arguments: A Feminist Education for Advertising Students Kim Golombisky About the Editors and Contributors
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
