Robert A. Brawer

Fictions of Business

Insights on Management from Great Literature

• Broschiertes Buch

Produktbeschreibung

Looking for some new business insights? Forget about Wall Street. Learn a lesson or two from Arthur Miller and David Mamet on Broadway. Put down Forbes and Fortune for once and spend an evening with Chaucer and George Bernard Shaw. You'll pass an enjoyable evening and discover some fresh new management perspectives. From Willy Loman's crippling sense of alienation in the icy corporate structure of Death of a Salesman to the ethics of image and truth in sales in Mamet's Glengarry Glen Ross, this book stresses that the world of fiction has vital lessons that can be readily applied to the business world.

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Jetzt neu als Broschurausgabe! Dieses einzigartige und provozierende Buch demonstriert, daß große Romane und Theaterstücke eine reiche, bislang ungenutzte Quelle sind für Lösungsmöglichkeiten bei Geschäftsproblemen. Bob Brawer taucht tief ein in die Erzählungen von berühmten Schriftstellern wie Mark Twain, Joseph Conrad, Theodore Dreiser, Sinclair Lewis und Joseph Heller und fördert wichtige Lektionen zutage, die Manager rasch in ihre Arbeit einfließen lassen können. So gibt z.B. James Thurbers "Spottdrossel" Hinweise zur Lösung von Konflikten im Büro, und die Canterbury Tales enthalten Tipps, wie man das Vertrauen des Kunden gewinnt. Brawer findet wertvolle Schätze an Geschäftsweisheiten dort, wo es den meisten von uns gar nicht in den Sinn käme zu suchen. Eine ebenso unterhaltsame wie unverzichtbare Lektüre zu neuen Managementperspektiven und -ideen. "If Willy Loman had had a better boss, his career might not have ended as badly. book examines the human problems encountered in business in works as diverse as The Canterbury Tales by Geoffrey Chaucer and Glengarry Glen Ross by David Mamet."
-Wall Street Journal

"Reading Brawer s book is like taking a stimulating crash course in literature and management."
- USA Today

" wide-ranging interpretations make for stimulating and enjoyable reading."
-Harvard Business Review

"Brawer...weaves fascinating patterns of interpretation and illumination..."
-Boston Book Review

"Once in a blue moon, a CEO book comes forth that is written in sparkling fashion, goes far beyond the normal CEO thought patterns, and yet tells what it s like to be a CEO. One of these rare books is Fictions of Business....Read the book. You ll be glad you did."
-Chief Executive

"For those who prefer to take inspiration from the classics, Fictions of Business...will fit the bill."
-Publishers Weekly

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Academy Edition / Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 14. Februar 2000
• Englisch
• Abmessung: 216mm x 140mm x 16mm
• Gewicht: 278g
• ISBN-13: 9780471371687
• ISBN-10: 0471371688
• Artikelnr.: 21899808

Autorenporträt

ROBERT A. BRAWER, PhD, served as CEO and President of Maidenform Worldwide, Inc. until 1995. During his 20 years at Maidenform, he held a variety of international marketing positions. Dr. Brawer holds a doctorate in English literature from the University of Chicago, and, prior to joining Maidenform, he taught English literature at the University of Wisconsin-Madison where he specialized in medieval studies. A well-known advocate of finding applications for the humanities in business management, he teaches a cross-disciplinary course on Fictions of Business at New York University.

Inhaltsangabe

Selling as Theater: The Art of Dazzling the Customer.
Selling on a Grand Scale: Playing to an Image-Conscious Society.
Maintaining Individuality in Corporate Life.
Overcoming Corporate Gospel and the Will to Believe.
Survival of the Fittest in a Darwinian Business World.
Office Politics, Stress Management, and Chaos.
Conclusion: The More Things Change...
Notes.
A Working Man and Woman's Guide to Further Reading.
Acknowledgments.
Index.