Film & Video Marketing - Wiese, Michael
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Marketing is an oft-heard catch word of the late 80's, but few producers understand the hidden value marketing brings to the success of their films and videos. In the highly competitive film and video markets, conceiving an idea worthy of production is only half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers and the buying public. A comprehensive guide to film and video marketing and distribution techniques for Low-Budget Features and Home Video Programs.

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Produktbeschreibung
Marketing is an oft-heard catch word of the late 80's, but few producers understand the hidden value marketing brings to the success of their films and videos. In the highly competitive film and video markets, conceiving an idea worthy of production is only half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers and the buying public. A comprehensive guide to film and video marketing and distribution techniques for Low-Budget Features and Home Video Programs.
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Autorenporträt
Wiese is a producer/director with 22 years experience in film, television, pay TV and home video. He was formerly vice president of original programming at Vestron Video.