Film-induced tourism and the Brazilian northeast
The image of the northeast through national cinema
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Who hasn't travelled to see a film without even leaving their living room or cinema seat? Who hasn't had the desire to live in a television series or been moved by a screen with its varied landscapes and touching plots? It's these often common feelings that encourage a more analytical look at a subject and show the strength and opportunity in something, even if indirectly, or whose main purpose is not the one we see at first. Cinema and marketing can have a rich and mutually beneficial relationship, directly affecting tourism as well as other areas of the economy. It's not for nothing that we ...
Who hasn't travelled to see a film without even leaving their living room or cinema seat? Who hasn't had the desire to live in a television series or been moved by a screen with its varied landscapes and touching plots? It's these often common feelings that encourage a more analytical look at a subject and show the strength and opportunity in something, even if indirectly, or whose main purpose is not the one we see at first. Cinema and marketing can have a rich and mutually beneficial relationship, directly affecting tourism as well as other areas of the economy. It's not for nothing that we currently see the strength and investment of advertising campaigns in "storytelling", which are like commercials that contain a script and have the aim of captivating those who watch them, creating bonds with the viewer by affecting them emotionally. It is on the basis of this sensitivity and perception of mutual advantage between the areas of Cinema, Marketing and Tourism that the research into the image of the Northeast that national cinema conveys begins, and how these images affect people's imaginations, whether or not they influence tourism to that place.
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