Film industry of Orissa a study into its problems and prospects with special reference to financing and marketing - Ballava, Jagat
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1.0 INTRODUCTION The evolution of the Cinema Industry as a medium of entertainment is one of the major achievements of mankind in recent times As for Cinema, no other source of entertainment has achieved such universal acceptability. Cinema entertains people from all sections of society i.e. from intellectuals to laymen, the young & old as well as the rich & poor. Cinema in various languages is viewed by millions of people throughout the world. Wide acceptability and its popularity as a source of entertainment have made cinema a great commercial endeavor within a few years of its birth.

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1.0 INTRODUCTION The evolution of the Cinema Industry as a medium of entertainment is one of the major achievements of mankind in recent times As for Cinema, no other source of entertainment has achieved such universal acceptability. Cinema entertains people from all sections of society i.e. from intellectuals to laymen, the young & old as well as the rich & poor. Cinema in various languages is viewed by millions of people throughout the world. Wide acceptability and its popularity as a source of entertainment have made cinema a great commercial endeavor within a few years of its birth.
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