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The present research work has the general objective of determining the role of credit management in customer acquisition, starting from the development of delinquency; the methods used are not experimentally relevant. The residents and sample are business consultants of Cooperativa de Ahorro y Crédito Credicoop Arequipa, Agencia Puno 2017-2019. One of the techniques used will be data collection thanks to the database of savings and credit cooperatives in Arequipa of the Puno Credicoop agency, the researchers also analyzed the content of the questionnaires that were conducted using information on the use of policies and strategies through the process of Intelligence A. abstracts the concept of file to represent its operation. Therefore, the data obtained are presented in statistical form using Spearman's correlation coefficient to determine the degree of correlation between credit policy implementation and new customer acquisition, and the chi-square test to determine the degree of impact of implementation for new clients. Strategic policies and procedures to ensure.