Ruth A Schmidt, Helen Wright

Financial Aspects of Marketing

• Broschiertes Buch

Produktbeschreibung

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

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Produktdetails

• Verlag: Bloomsbury Academic / Macmillan Education
• 1996 edition
• Seitenzahl: 320
• Erscheinungstermin: 23. Oktober 1996
• Englisch
• Abmessung: 254mm x 178mm x 17mm
• Gewicht: 605g
• ISBN-13: 9780333637821
• ISBN-10: 0333637828
• Artikelnr.: 26697768

Autorenporträt

Ruth A. Schmidt, Helen Wright

Inhaltsangabe

Introduction to the Finance and Marketing
Interface
PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet
The Cash Flow Statement and the Profit and Loss Account
The Matching Concept: Stock Valuation and Depreciation
Reconciliation of Financial Statements
Introduction to Spreadsheets: Calculations and Charts Case Study
PART 2: RATIO ANALYSIS Introduction to Ratio Analysis
Analysis of Asset Utilisation, Profitability and Performance
Returns to Investors Analysis of Profit Pathways Case Study
PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series
Analysis
Short-Term Forecasting
Forecasting using Relationships between Variables Regression Linear
Regression on the Spreadsheet
Multiple Regression Case Study
PART 4: COSTING AND BUDGETING Introduction to Costing Systems
Budgeting Budgetary Control Case Study
PART 5: DECISION-MAKING Introduction to Decision-Making
Introduction to Break-Even Analysis
Decision-Making under Risk Long-Term
Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study.