FINANCIAL FINE PRINT > --Herb Greenberg, Columnist, TheStreet.com and Fortune magazine > --Nell Minow, Editor, The Corporate Library "Too many companies would prefer that you not read the footnotes," observes former SEC chairman Arthur Levitt. "That should be incentive enough to delve into them." In fact, not only do companies prefer you ignore the details they are required to report--the pesky particulars on exactly how they account for those whopping earnings--they take calculated steps to make this information as hard as possible to understand. But for those who know how to look, the facts…mehr
FINANCIAL FINE PRINT > --Herb Greenberg, Columnist, TheStreet.com and Fortune magazine > --Nell Minow, Editor, The Corporate Library "Too many companies would prefer that you not read the footnotes," observes former SEC chairman Arthur Levitt. "That should be incentive enough to delve into them." In fact, not only do companies prefer you ignore the details they are required to report--the pesky particulars on exactly how they account for those whopping earnings--they take calculated steps to make this information as hard as possible to understand. But for those who know how to look, the facts that predict a company's true prospects are usually hidden in plain sight. Financial Fine Print gives you the tools you need to break down annual reports and SEC filings, make sense of the deliberately cryptic language of footnotes, and get the real goods on a potential investment. To make money in today's tough market, investors have to make eliberate, well-researched choices. To do this requires not only having the right information, but also knowing how to decode it. With their obscuring tactics, companies won't help you any. So be advised: those who would help themselves--and expect to profit--should get down to the nitty-gritty of Financial Fine Print.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michelle Leder has been writing about personal finance and investing for the past fifteen years, including ten years spent as a business reporter and later editor for daily newspapers in New York, Florida, and Connecticut. A freelance journalist for the past five years, her articles have appeared frequently in the New York Times, as well as dozens of other publications appealing to a wide range of ages and income levels from AARP: The Magazine to Parents. Previously, she was the personal finance columnist for LifetimeTV.com's "Money" and "Career" pages. As a daily journalist she won numerous awards, including the Society of Business Editors and Writers prestigious Best in Business award and numerous awards in annual Associated Press contests in New York, Florida, and Connecticut. She holds a degree in economics from Brandeis University in Waltham, Massachusetts, and lives in Peekskill, New York, with her husband, Scott, and dog, Kumara. Additional information about reading financial footnotes is available at www.footnoted.org or by contacting Michelle Leder at ml@footnoted.org.
Inhaltsangabe
Foreword xi Acknowledgments xv Introduction 1 Chapter 1 Don't Get Fooled Again 7 Chapter 2 Reading the Fine Print Like a Pro 19 Chapter 3 You Don't Need to Be a Pro 37 Chapter 4 Charge It! 49 Chapter 5 Optional Illusions 67 Chapter 6 All in the Family 85 Chapter 7 Pensions in Wonderland 103 Chapter 8 Debt by Many Other Names 125 Chapter 9 Five Common Ingredients 139 Chapter 10 Changing the World 153 A Few Final Words 163 Appendix A A Cheat Sheet for Reading Key SEC Filings 165 Appendix B A Brief Walk through Qwest's Fine Print 169 Notes 175 Index 183
Foreword xi Acknowledgments xv Introduction 1 Chapter 1 Don't Get Fooled Again 7 Chapter 2 Reading the Fine Print Like a Pro 19 Chapter 3 You Don't Need to Be a Pro 37 Chapter 4 Charge It! 49 Chapter 5 Optional Illusions 67 Chapter 6 All in the Family 85 Chapter 7 Pensions in Wonderland 103 Chapter 8 Debt by Many Other Names 125 Chapter 9 Five Common Ingredients 139 Chapter 10 Changing the World 153 A Few Final Words 163 Appendix A A Cheat Sheet for Reading Key SEC Filings 165 Appendix B A Brief Walk through Qwest's Fine Print 169 Notes 175 Index 183
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