Software as an asset for companies is under constant use by employees and customers and new wishes and ideas for modifications appear on a regular basis. While employees and customers focus on business values and usage of a product, software development targets how to avail, provide, and maintain services. This book aims at providing insights on thoughts and goals of different parties involved in a software project. As a result, the story unfolds a set of questions to be asked by all players involved to create a complete software development plan covering all necessary areas of interest. With the help of these questions a software project team can define and target goals for a project more efficiently to create a solution to best match the needs of the business.