Jamie Anderson, Jorg Reckhenrich, Martin Kupp

Fine Art of Success

• Gebundenes Buch

Produktbeschreibung

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?

The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.

With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 208
• Erscheinungstermin: 14. Februar 2011
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 437g
• ISBN-13: 9780470661062
• ISBN-10: 0470661062
• Artikelnr.: 29934489

Autorenporträt

Anderson wrote this book as a simple visual tool to make clear that while appearing normal, living with Chronic Fatigue is a life-changing and controlling disease with a complex combination and fluctuation of symptoms that cannot be seen. Adjusting to change, letting go of control, focusing on wellbeing, practicing yoga, and simply trusting and accepting what is has been a profound learning experience for Anderson.

Inhaltsangabe

Foreword (Costas Markides). Preface. About the Authors. 1 Madonna Strategy
on the Dance Floor. 2 Titian Master and Intruder: Historical Perspectives
on Strategic Innovation in the Venetian Art Market of the 16th Century. 3
Hirst The Shark is Dead - How to Build Yourself a New Market. 4 Beuys
Understanding Creativity - Is Every Manager an Artist? 5 Picasso, van Gogh
& Gauguin Art Lessons for Global Managers. 6 Koons Made in Heaven, Produced
on Earth: Creative Leadership - The Art of Projection. 7 Paik Global Groove
- Innovation through Juxtaposition. 8 Interview with Gerrit Gohlke, artnet.
References. Index.

Rezensionen

'Mr Anderson & co point out that many artists have also been superb entrepreneurs.' (Economist.com, February 2011). '...fascinating stuff' (BA Business Life, March 2011). '...enlivens its subject matter and makes its messages memorable...makes a delightful read.' (Business Executive, May 2011).