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What should a manager do on a daily basis to be effective? The answer is simple according to James Lippie, Partner of a nationally recognized management and organizational development consulting firm; follow a creed. Lippie has written a practical management guide that identifies and properly arranges the essential principles of effective management into an easy to remember acronym C.R.E.A.D (Communication, Recognition, Empowerment, Accountability, Development). This acronym is an easy way to remind the individual manager of the essential steps they need to take everyday to be more effective. Each chapter speaks to the importance of the respective principle with pertinent observations and relatable stories. This straightforward management guide is a concise resource for managers who need and want effective tools from an hour or two investment.