Nawal K Taneja

Flying Ahead of the Airplane

• Gebundenes Buch

Produktbeschreibung

Analyzes global changes and scenarios to help airline executives adjust and adapt to the chaotic world. This book assists practitioners in airlines of various sizes to integrate future trends into their mainstream thinking and launch flexible business models to manage risk and compete in the 'flattening world'.

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Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 298
• Erscheinungstermin: 1. November 2008
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 594g
• ISBN-13: 9780754675792
• ISBN-10: 0754675793
• Artikelnr.: 35712180

Autorenporträt

Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

Inhaltsangabe

1: Introduction
2: Monitoring Über Trends
3: Game Changing: Potential Airline Scenarios
4: Are Airline Managements Prepared?
5: Social Networking Phenomena
6: Building Airline Brands and Developing Loyalty
7: Gaining Insights from Non-Airline Brands Around the World
8: Preparing for Tomorrow