Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
Inhaltsangabe
PREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
PREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
Rezensionen
Krueger and Casey s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.
Theresa Carilli, Purdue University Calumet
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
