Focus on the End-User - LAKÓ, Cristian
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Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a…mehr

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Produktbeschreibung
Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.
Autorenporträt
Cristian Lako trabaja actualmente en la Universidad de Medicina, Farmacia, Ciencia y Tecnología George Emil Palade de Târgu Mure¿. Sus intereses de investigación actuales incluyen la traducción, la localización de sitios web, la comunicación y los nuevos medios, el SEO, la lingüística de corpus