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This period we are in is the age of information and technology. In this age, countless information production and their dissemination take place. Turkish scientists make great efforts to be able to take part in this flow of information and to have a place in the increasing knowledge ocean. This book, which aims to make a small contribution to these publications produced in Turkish and foreign languages in many fields from health to industry, sports to education, consists of five chapters: - Quality and Marketing in Higher Education - The Effects of Boredom Proneness on Online Purchase Intention: A Research on Women - A Model Proposal for The Classification of Muslim-Friendly Hotels: Ihato Example - Relationship between Urban Quality of Life and Age Friendly City - Examination of Emotional Intelligence and Group Atmosphere Levels of University Students