Alane L. Presswood

Gebundenes Buch

Food Blogs, Postfeminism, and the Communication of Expertise

Digital Domestics

Beschreibung

This book examines how and whywomen use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

Autor

Alane L. Presswood is director of forensics and professor in the Department of Communication and Media at West Chester University.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 172
• Erscheinungstermin: 3. Dezember 2019
• Englisch
• Abmessung: 235mm x 157mm x 14mm
• Gewicht: 409g
• ISBN-13: 9781498593687
• ISBN-10: 1498593682
• Artikelnr.: 57750334