This book examines how and whywomen use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.
This book examines how and whywomen use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.
Alane L. Presswood is director of forensics at Hollins University.
Inhaltsangabe
Chapter 1: Food Blogs as a 21st-Century Genre Chapter 2: Constitutive Rhetoric and Digital Communities Chapter 3: Defining the Blogging Voice Chapter 4: Constituting Postfeminist Womanhood Chapter 5: It's Nice to See Someone Like Us on TV Conclusion: Postfeminist Legacies of Comfort and Community
Chapter 1: Food Blogs as a 21st-Century Genre Chapter 2: Constitutive Rhetoric and Digital Communities Chapter 3: Defining the Blogging Voice Chapter 4: Constituting Postfeminist Womanhood Chapter 5: It's Nice to See Someone Like Us on TV Conclusion: Postfeminist Legacies of Comfort and Community
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