Katherine J Parkin

Food Is Love

Advertising and Gender Roles in Modern America

• Broschiertes Buch

Produktbeschreibung

"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--"Library Journal"

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Produktdetails

• Verlag: University of Pennsylvania Press
• Seitenzahl: 304
• Erscheinungstermin: 17. Januar 2007
• Englisch
• Abmessung: 227mm x 154mm x 20mm
• Gewicht: 485g
• ISBN-13: 9780812219920
• ISBN-10: 0812219929
• Artikelnr.: 22591962

Autorenporträt

Katherine J. Parkin is the Jules Plangere, Jr., Endowed Chair in American History and Political Studies at Monmouth University.

Inhaltsangabe

Introduction
1. Advertisers and Their Paradigm: Women as Consumers
2. Love, Fear, and Freedom: Selling Traditional Gender Roles
3. Women's Power to Make Us: Cooking Up a Family's Identity
4. Authority and Entitlement: Men in Food Advertising
5. Health, Beauty, and Sexuality: A Woman's Responsibility
6. A Mother's Love: Children and Food Advertising
Epilogue
Periodical and Archival Sources and Abbreviations
Notes
Index
Acknowledgments