Die zweite Auflage des Buches zu Wachstum, ökonomischer Entwicklung und zum Geschäftsmanagement der Nahrungsmittelindustrie der Vereinigten Staaten - eines der größten US-amerikanischen Industriezweige. Mit aktuellsten, übersichtlich tabellierten Informationen zur Produktentwicklung, Biotechnologie und Globalisierung. Äußerst interessant auch für europäische Märkte, die die US-Entwicklungen verfolgen wollen.
Die zweite Auflage des Buches zu Wachstum, ökonomischer Entwicklung und zum Geschäftsmanagement der Nahrungsmittelindustrie der Vereinigten Staaten - eines der größten US-amerikanischen Industriezweige. Mit aktuellsten, übersichtlich tabellierten Informationen zur Produktentwicklung, Biotechnologie und Globalisierung. Äußerst interessant auch für europäische Märkte, die die US-Entwicklungen verfolgen wollen.
JOHN M. CONNOR, PhD, is Professor of Agricultural Economics at Purdue University. He has served as head of food manufacturing research in the Economic Research Service of the U.S. Department of Agriculture. WILLIAM A. SCHIEK, PhD, is Assistant Professor of Agricultural Economics at Purdue University. He is a former cooperative relations specialist and research economist with the New York-New Jersey Milk Market Administrator of the U.S. Department of Agriculture's Agricultural Marketing Service.
Inhaltsangabe
Aus dem Inhalt: Introduction; Brief History of the Industries; Processing in the US Food System: Value Added, Employment, Agriculture, Channels of Distribution; Industrial Structure & Business Organization: Size, International Comparisons, Difference in Value Added, Income Multipliers, Numbers & Sizes of Companies, Sales Concentration, Mergers, Profit Performance; Industry Growth: Aggregate Growth - Household, Domestic, & Foreign Demand; Geographic Location: Leading States, Company Locations, Three Types of Food Industries - Supply-Oriented, Demand-Oriented, & Footloose Industries; Input Utilization: Materials, Energy, Labor, Plant & Equipment, Assets, Business Services, Pricing; Procurement Strategies: Managing Input Price Risk, Quantity Risk, & Input Quality, Input Services; Household Demand for Food: Forces Driving Demand, Consumption, Consumer Purchasing Patterns, International Food Expenditure Trends; Distribution Channels for Food; Product and Promotion Strategies; Technological Change and Food Processing: Resources Devoted to R & D, Invention & Innovation, Productivity Growth, New Product Introduction, Issues Affecting Future Technological Change; Globalization Of Food Processing: Imports and Exports, International Trade, International Direct Investment, International Market Strategy, Servicing Foreign Markets, Opportunities and Future Directions; The Futures Of Food Processing.
Aus dem Inhalt: Introduction; Brief History of the Industries; Processing in the US Food System: Value Added, Employment, Agriculture, Channels of Distribution; Industrial Structure & Business Organization: Size, International Comparisons, Difference in Value Added, Income Multipliers, Numbers & Sizes of Companies, Sales Concentration, Mergers, Profit Performance; Industry Growth: Aggregate Growth - Household, Domestic, & Foreign Demand; Geographic Location: Leading States, Company Locations, Three Types of Food Industries - Supply-Oriented, Demand-Oriented, & Footloose Industries; Input Utilization: Materials, Energy, Labor, Plant & Equipment, Assets, Business Services, Pricing; Procurement Strategies: Managing Input Price Risk, Quantity Risk, & Input Quality, Input Services; Household Demand for Food: Forces Driving Demand, Consumption, Consumer Purchasing Patterns, International Food Expenditure Trends; Distribution Channels for Food; Product and Promotion Strategies; Technological Change and Food Processing: Resources Devoted to R & D, Invention & Innovation, Productivity Growth, New Product Introduction, Issues Affecting Future Technological Change; Globalization Of Food Processing: Imports and Exports, International Trade, International Direct Investment, International Market Strategy, Servicing Foreign Markets, Opportunities and Future Directions; The Futures Of Food Processing.
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