Football Management - Bridgewater, S.
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Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector.

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Produktbeschreibung
Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines the management of football and looks at ways that managers and leaders in other industries can use tools and techniques from the sporting world within their own sector.
Autorenporträt
DR SUE BRIDGEWATER is Associate Professor in Marketing and Strategy and Director of the Centre for Management in Sport at Warwick Business School. Sue graduated from Trevelyan College, Durham University with a BA in German and, after working in marketing with Nairn and Unilever, joined the faculty at Warwick University in 1991. She has an MBA and a PhD from Warwick University where she teaches marketing, international marketing and more recently has become a specialist in sports marketing. Since 2001, Sue has directed the Professional Footballers Association and League Managers Association Certificate in Applied Management for Football Managers. Her past students include Mark Hughes, Stuart Pearce, Brian Laws, Aidy Boothroyd and Alan Irvine. She also teaches and researches in cricket and rugby. Sue has authored books and articles in a range of leading international journals. She co-authored Innovation in Marketing with Professor Peter Doyle and International Marketing Relationships with Professor Colin Egan and, in recent year, has published a number of articles in the areas of international marketing, sports marketing and leadership. A frequent media contributor, Sue also maintains and analyses football manager statistics for the League Managers Association.
Rezensionen
'The League Managers Association has worked with the Warwick Business School, and Dr Sue Bridgewater in particular, for many years. The relationship has, I believe, been mutually beneficial and I am delighted to endorse this excellent book, not least because it cuts through all the emotional issues which so often cloud the judgement of people trying to arrive at sensible analysis of this very demanding profession.

The book provides an objective viewpoint, is clearly and rationally explained, and also allows an academic insight to not just a precarious, but also an intriguing, profession which offers millions of fans a daily source of interest and conversation.' - Howard Wilkinson, Chairman, League Managers Association

'I found the book a very informative read. Many of the things I am reading in it are currently happening to me. I would recommend this book as a must read book for any potential manager, or for that matter any new owner or CEO of a Football Club. As I believe the Manager is the most important appointment at a Club, this book will go a long way in helping to get appointed and hopefully stay appointed for longer than the usual 14 months.' - Kevin Blackwell, Manager, Sheffield United FC

'I was fortunate enough to work with Sue Bridgewater when the Applied Management course at Warwick Business School was in its infancy. Sue casts a critical eye over the challenge of modern football management and the short-term thinking that too oftenhinders real progress. Through her work with the League Managers' Association she talks from a true position of knowledge and shows understanding of the issues surrounding the modern manager.' - Stuart Pearce, Head Coach, England Under 21s

'Sue brings a clear academic analysis to the turbulent world of football management. I found reading this book as useful and informative as attending Sue's fantastic Applied Management Course at Warwick Business School. An interesting and helpful read.' - Malky Mackay, Manager, Watford FC

'Sue Bridgewater gives a powerful insight into the trends and perceived success criteria of football management in the 21st century. The evidence she presents and subsequent analysis contributes greatly to our understanding of the issues and challenges faced by football managers in an increasingly turbulent and pressurised industry. I am sure that the book will be positively received by all managers who will be empowered by the acknowledgment of the challenges faced and the models of practice presented.

Sue's work is proof that football management is certainly not a career for the faint hearted, I encourage all managers, chairmen, supporters, theorists and football policy makers and governing bodies to study her findings carefully so that we can learn from the potentially damaging impact of the managerial merry-go-round and move to a more effective and sustainable model of football management in this country, providing opportunities to support managers to achieve their potential.' Brian Laws, Manager, Burnley FC

'A very thorough, informative book that gives an in depth account of the intricacies of football management.' Aidy Boothroyd, Manager, Colchester United FC

'An excellent book and a good read.' - Paul Ince, Manager, Milton Keynes Dons FC

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