Marcus Collins

For the Culture

The Power Behind the World's Most Successful Brands, from Apple to Beyonce

• Gebundenes Buch

Produktbeschreibung

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

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Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 304
• Erscheinungstermin: 11. Mai 2023
• Englisch
• Abmessung: 240mm x 161mm x 32mm
• Gewicht: 508g
• ISBN-13: 9781035020010
• ISBN-10: 1035020017
• Artikelnr.: 65943621

Autorenporträt

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.