Marcus Collins

Broschiertes Buch

For the Culture

The Power Behind the World's Most Successful Brands, from Apple to Beyonce

Beschreibung

Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.

Autor

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business.

Produktdetails

• Verlag: Pan Macmillan
• Erscheinungstermin: 11. Juli 2023
• Englisch
• Abmessung: 230mm x 151mm x 25mm
• Gewicht: 378g
• ISBN-13: 9781035020027
• ISBN-10: 1035020025
• Artikelnr.: 67514335