Nasr offers a dissection of the problem the west faces with Iran that will transform the terms of debate, putting on the map a totally unappreciated phenomenon of the Islamic world that is the key to understanding how we can win this new cold war. He illuminates the growing clout within Iran and several other of the most pivotal Islamic countries the west must mend relations with - such as Pakistan and Turkey - of a new business class and how this new class is the key to turning our fortunes in the region. Showing that the Bush administration's approach has been a disaster in this regard, further alienating the very people we need most to bring over to our side, he reveals how, by reversing course and building strong ties to this pragmatic business class in Iran, the west can pull the rug of power out from under the extremist mullahs and forge strong new alliances in the region.