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The Demand forecasting is one of critical reference by top managers to make the strategy decision for future investment. The copper clad laminate (CCL) is the key material for print circuit board (PCB) and it can apply for consumer, computer, LCD, communication, automotive, aero space, medicine and defense application. The total global sale for PCB in 2008 is US$ 48.2 billion. In this research, we use grey model GM(1,1), rolling grey model (RGM) and Bass diffusion model to analysis global CCL market by six market segments paper, composite, FR- 4, FR-4 High Tg, FR-4 halogen free, Specialty…mehr

Produktbeschreibung
The Demand forecasting is one of critical reference by top managers to make the strategy decision for future investment. The copper clad laminate (CCL) is the key material for print circuit board (PCB) and it can apply for consumer, computer, LCD, communication, automotive, aero space, medicine and defense application. The total global sale for PCB in 2008 is US$ 48.2 billion. In this research, we use grey model GM(1,1), rolling grey model (RGM) and Bass diffusion model to analysis global CCL market by six market segments paper, composite, FR- 4, FR-4 High Tg, FR-4 halogen free, Specialty between 2001-2008. The forecasting accuracy of global CCL market by six market segment was evaluated along with mean absolute percentage error (MAPE). In this study, Bass diffusion model MAPE outperforms the others two models GM(1,1) and RGM for this global CCL market forecasting analysis and is recommend for global CCL market forecasting analysis.
Autorenporträt
Yuyao Hsiao holds the Mater Degree in Apply Chemistry of graduate school from Taiwan Tunghai University in 1976 and Global EMBA degree from National Taiwan University Science and Technology in 2010 and worked for Dow Chemical Company for 19 years.