Arthur G Cook
Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
Arthur G Cook
Forecasting for the Pharmaceutical Industry
Models for New Product and In-Market Forecasting and How to Use Them
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In virtually every decision, a pharmaceutical executive considers some type of forecast
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In virtually every decision, a pharmaceutical executive considers some type of forecast
Produktdetails
- Produktdetails
- Verlag: Jenny Stanford Publishing
- Seitenzahl: 160
- Erscheinungstermin: 31. März 2021
- Englisch
- Abmessung: 242mm x 170mm x 10mm
- Gewicht: 306g
- ISBN-13: 9780367787158
- ISBN-10: 0367787156
- Artikelnr.: 61212155
- Verlag: Jenny Stanford Publishing
- Seitenzahl: 160
- Erscheinungstermin: 31. März 2021
- Englisch
- Abmessung: 242mm x 170mm x 10mm
- Gewicht: 306g
- ISBN-13: 9780367787158
- ISBN-10: 0367787156
- Artikelnr.: 61212155
Arthur G. Cook
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting
Forecasting in the pharmaceutical industry
The present state: influences across functions
The time horizon for the forecast
In summary. The Forecasting Process: Define the forecast
Select a forecast method
Enable analytic insights
Present the results
Final considerations. New Product Forecasting: Tools and methods
New product forecast algorithm
Modeling the market
Forecasting the product
Converting patient to revenue
Final considerations. In-Market Forecasting: In-market product forecast algorithm
Trending historical data
Applying the effects of ex-trend events
Converting trended data into forecast outputs
Final considerations. Thoughts for the Future: Era of revitalization
Create stories, not spreadsheets
Hire a science fiction writer
Holistic forecasting. References. Appendices: Spreadsheets paper over real problems
Forecast techniques
Case study
Case study suggested solutions. Index.
Forecasting in the pharmaceutical industry
The present state: influences across functions
The time horizon for the forecast
In summary. The Forecasting Process: Define the forecast
Select a forecast method
Enable analytic insights
Present the results
Final considerations. New Product Forecasting: Tools and methods
New product forecast algorithm
Modeling the market
Forecasting the product
Converting patient to revenue
Final considerations. In-Market Forecasting: In-market product forecast algorithm
Trending historical data
Applying the effects of ex-trend events
Converting trended data into forecast outputs
Final considerations. Thoughts for the Future: Era of revitalization
Create stories, not spreadsheets
Hire a science fiction writer
Holistic forecasting. References. Appendices: Spreadsheets paper over real problems
Forecast techniques
Case study
Case study suggested solutions. Index.
Contents: Introduction. The Past and the Present: The inaccuracy of forecasting
Forecasting in the pharmaceutical industry
The present state: influences across functions
The time horizon for the forecast
In summary. The Forecasting Process: Define the forecast
Select a forecast method
Enable analytic insights
Present the results
Final considerations. New Product Forecasting: Tools and methods
New product forecast algorithm
Modeling the market
Forecasting the product
Converting patient to revenue
Final considerations. In-Market Forecasting: In-market product forecast algorithm
Trending historical data
Applying the effects of ex-trend events
Converting trended data into forecast outputs
Final considerations. Thoughts for the Future: Era of revitalization
Create stories, not spreadsheets
Hire a science fiction writer
Holistic forecasting. References. Appendices: Spreadsheets paper over real problems
Forecast techniques
Case study
Case study suggested solutions. Index.
Forecasting in the pharmaceutical industry
The present state: influences across functions
The time horizon for the forecast
In summary. The Forecasting Process: Define the forecast
Select a forecast method
Enable analytic insights
Present the results
Final considerations. New Product Forecasting: Tools and methods
New product forecast algorithm
Modeling the market
Forecasting the product
Converting patient to revenue
Final considerations. In-Market Forecasting: In-market product forecast algorithm
Trending historical data
Applying the effects of ex-trend events
Converting trended data into forecast outputs
Final considerations. Thoughts for the Future: Era of revitalization
Create stories, not spreadsheets
Hire a science fiction writer
Holistic forecasting. References. Appendices: Spreadsheets paper over real problems
Forecast techniques
Case study
Case study suggested solutions. Index.