Forecasting in Marketing - Kumar, V.; Publishers, Vibrant
84,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
42 °P sammeln
  • Broschiertes Buch

Master the Art of Predictive Marketing with Forecasting in Marketing by V. Kumar In today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency. 'Forecasting in Marketing' by V. Kumar equips marketing professionals, analysts, and students with the essential tools and methodologies for predicting market trends, customer behavior, and sales outcomes. Drawing on decades of research, V. Kumar provides a comprehensive guide to leveraging advanced forecasting techniques, such as regression models, time-series…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Master the Art of Predictive Marketing with Forecasting in Marketing by V. Kumar In today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency. 'Forecasting in Marketing' by V. Kumar equips marketing professionals, analysts, and students with the essential tools and methodologies for predicting market trends, customer behavior, and sales outcomes. Drawing on decades of research, V. Kumar provides a comprehensive guide to leveraging advanced forecasting techniques, such as regression models, time-series analysis, and machine learning, to transform raw data into actionable insights. This book not only explores traditional approaches but also introduces innovative methods for handling big data and real-time analytics in a rapidly evolving digital age. Whether you are a marketing strategist, business analyst, or student of marketing, 'Forecasting in Marketing' offers valuable knowledge to anticipate future demand, optimize resource allocation, and shape long-term growth strategies. Boost your forecasting accuracy and gain a competitive edge in today's fast-paced marketing environment.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
V. Kumar is Professor of Marketing, and the Goodman AcademicIndustry Partnership Professor at Brock University's GoodmanSchool of Business. Kumar joins Brock from the Tobin College ofBusiness at St. John's University in New York, where he started anew Master of Science in Marketing Intelligence program andengaged the faculty with co-authored publications.His work focusing on rigour - the developing of new methods -and relevance to the business world has led to the publication of morethan 300 scholarly papers, 30 books, and has earned him more than 25research and teaching excellence awards.His distinguished career has earned him many accolades, includingbeing selected by SAGE publications as a one of eight 'MarketingLegends, ' being inducted to the inaugural class of the United StatesAnalytics Hall of Fame in 2019, named a Fellow of the AmericanMarketing Association (AMA), recognized as the Cutco VectorDistinguished Marketing Educator by the Academy of MarketingScience, and recipient of both the Charles Coolidge Parlin Award andPaul Converse Award from the AMA. As a way of honouring hiscontributions to student mentorship, the AMA has instituted the V.Kumar Doctoral Student Mentorship Award funded by many of hisformer doctoral students.