From 1970 to 1986, the dollar volume of foreign manufacturing (direct) investment in the US increased by a factor of sixteen. From 1980 to 1986, more than 15 percent of this investment was in rural counties of the US South and Midwest. Why and how? Dr. Luker's is a unique type of industrial location analysis that uses both continuous and nominal data in a discrete choice model setting. At the policy level, it asks, at least in this period, whether new plants in rural areas were located in non-metro locales that were significantly different from existing manufacturing facilities purchased by foreign-owned producers.