Alexander Bogatyrev

Formulas of humanitarian knowledge. Volume 4. PR-communication

Teaching aid for higher education

• Broschiertes Buch

Produktbeschreibung

In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course "Public relations" and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 220
• Erscheinungstermin: 3. September 2021
• Englisch
• Abmessung: 220mm x 150mm x 14mm
• Gewicht: 346g
• ISBN-13: 9786204061931
• ISBN-10: 6204061933
• Artikelnr.: 62536038

Autorenporträt

Candidata a Ciencias Pedagógicas, Profesora Asociada. En 1981 se licenció en Historia por la Universidad Estatal A.M. Gorky de los Urales. En 1999 defendió su tesis doctoral. Profesor de historia y estudios sociales en la escuela nº 121 (1981-1990), en la escuela secundaria nº 9 (1990-2006), profesor asistente en la Universidad Estatal de los Urales A.M. Gorki (2001 - 2018), profesor asistente en la USK (2004-2019). Excelente educador de la Federación Rusa. Retirado.