Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.
Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Tim P. McMahon is Associate Professor of Practice in the Heider College of Business at Creighton University, USA. He has founded and led radio stations, restaurants and marketing agencies and was senior marketing communications officer at a Fortune 100 company. He holds a Ph.D. from Gonzaga University.
Inhaltsangabe
Part 1: Setting the scene 1. Success runs through the customer Part 2: One road 2. Friction creates the pearl 3. Knowing is doing 4. I got your back Part 3: The essentials of leadership 5. Where are we headed? 6. Culture in the pearl 7. Real change is in renewal 8. Learning to learn Part 4: Tools for crafting leadership that thrives 9. Communication Strategy 10. Communication execution 11. Uncommon sense 12. Innovation 13. Smooth operations Part 5: Conclusion 14. Fostering buy-in
Part 1: Setting the scene 1. Success runs through the customer Part 2: One road 2. Friction creates the pearl 3. Knowing is doing 4. I got your back Part 3: The essentials of leadership 5. Where are we headed? 6. Culture in the pearl 7. Real change is in renewal 8. Learning to learn Part 4: Tools for crafting leadership that thrives 9. Communication Strategy 10. Communication execution 11. Uncommon sense 12. Innovation 13. Smooth operations Part 5: Conclusion 14. Fostering buy-in
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