Andrew Gillespie (Head of Business and Oxford B Marketing Director

Foundations of Business

• Broschiertes Buch

Produktbeschreibung

Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 568
• Erscheinungstermin: 12. Februar 2024
• Englisch
• Abmessung: 263mm x 194mm x 25mm
• Gewicht: 1202g
• ISBN-13: 9780198849537
• ISBN-10: 0198849532
• Artikelnr.: 67791953

Autorenporträt

At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.

Inhaltsangabe

1: Introduction to business
2: Entrepreneurs and start-up planning
3: Marketing
4: Managing operations
5: Managing finance
6: Managing people: human resource management
7: Analysing the external environment of business
8: Strategy
9: Growth and international business strategies
10: Change, culture, and structure
11: Business ethics and corporate social responsibility