Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.
Inhaltsangabe
1: Introduction to business 2: Entrepreneurs and start-up planning 3: Marketing 4: Managing operations 5: Managing finance 6: Managing people: human resource management 7: Analysing the external environment of business 8: Strategy 9: Growth and international business strategies 10: Change, culture, and structure 11: Business ethics and corporate social responsibility
1: Introduction to business 2: Entrepreneurs and start-up planning 3: Marketing 4: Managing operations 5: Managing finance 6: Managing people: human resource management 7: Analysing the external environment of business 8: Strategy 9: Growth and international business strategies 10: Change, culture, and structure 11: Business ethics and corporate social responsibility
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
