John Kay

Foundations of Corporate Success

How Business Strategies Add Value

• Broschiertes Buch

Produktbeschreibung

Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.

Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 432
• Englisch
• Abmessung: 233mm x 157mm x 26mm
• Gewicht: 654g
• ISBN-13: 9780198289883
• ISBN-10: 019828988X
• Artikelnr.: 20974182

Inhaltsangabe

Introduction
Part I: Corporate Success
1: The Structure of Strategy
2: Adding Value
Part II: Business Relationships
Introduction
3: Cooperation and Coordination;
4: Relationships and Contracts
Part III: Distinctive Capabilities
Introduction
5: Architecture
6: Reputation
7: Innovation
8: Strategic Assets
Part IV: From Distinctive Capbilities to Competitive Advantage
Introduction
9: Markets
10: Mergers
11: Sustainability
12: Appropriability
13: The Value of Competitive Advantage
Appendix
Added Value Statements
Part V: Competitive Strategies
Introduction
14: Pricing and Positioning 1
15: Pricing and Positioning 2
16: Advertising and Branding
17: Vertical Relationships
Part VI: The Strategic Audit
Introduction
18: The Industry
19: The Firm
20: The Nation
Part VII: The Future of Strategy
Introduction
21: A Brief History of Business Strategy
22: Conclusions
Glossary
Bibliographic notes